Meet the teamReal people. Real stories. Real experience.

Rethink Drink is a coaching company built around The Sinclair Method. Coaching is what we do, and many of us have walked this path ourselves.

The founders

Who started it

CO-FOUNDER

Bruce Rose

Head Coach and Programme Director

One of the most experienced Sinclair Method coaches in the world. From managing rehab centres to consulting for the global nonprofit Options Save Lives, Bruce brings both sides of alcohol support together.

CO-FOUNDER

Matt Brindley

Strategy, Systems and Certified Sinclair Method Coach

Matt found The Sinclair Method and got his choice back around drinking, after more than 15 years of traditional approaches not working for him. He built Rethink Drink to be the blueprint he couldn't find, and to give people their options back.

Medical care

Medical decisions, made by a doctor

Coaching is what we do. Every medical decision sits with a doctor, after a private consultation.

IRELAND

Our clinical lead based in Ireland

Consultations and prescribing

Every client has a private online consultation with our clinical lead based in Ireland, who decides whether the method is suitable for you. If it is, your prescription goes to the pharmacy you choose.

YOUR PHARMACY

A pharmacy you choose

Your prescription, your local pharmacy

If a prescription is right for you, it goes to the pharmacy you choose, and you pay the pharmacy directly. Medication costs vary from one pharmacy to the next, so it's worth talking it through with your local pharmacy before you start.

Your coaches and support

The people in your corner

COACH

Steve Roe

Award-winning Certified Sinclair Method Coach and Clinical Hypnotherapist

A Sinclair Method success story turned coach, and a two-time award winner. Steve changed his own relationship with alcohol, and now helps members create lasting change.

COACH

Stefani Busatta

Certified Sinclair Method Coach and Advocate

Having walked this path herself, Stefani joined Rethink Drink to work in a way built on empathy and choice. She's here to make sure your path is built on your terms.

MEMBER EXPERIENCE

Danielle Brindley

Member Experience Manager

The partner's perspective. Dani lived through supporting a loved one in abstinence-based recovery and knows the toll it takes. Her story shows this isn't only for the person drinking, but for every family affected by alcohol.

WIDER TEAM

Jayney Librizzi

BSc (Hons), MBACP (Accred), Counsellor and Psychotherapist

Jayney is part of our wider team. If you need therapeutic support along the way, we can point you to her. Many therapists expect your drinking to be dealt with before they start; Jayney understands The Sinclair Method and works with you exactly where you are.

This isn't about us. It's about all of us.

Alcohol use disorder is a medical condition, not a lack of willpower. We're here to show that changing your relationship with alcohol doesn't have to start with abstinence or shame.

Many of our coaches have walked this path. Some of us were drinkers. Some stood by partners. Some simply believed there had to be another way.

We're not a faceless clinic, and we're not investor-backed. We built Rethink Drink from the ground up because nothing like it existed, and the people whose lives have changed, and the families who got their loved ones back, are the real team.

What comes next

Everyone starts in a different place

Take the next step that fits where you are. There's no pressure either way.

JUST STARTING TO LOOK?

The free mini-course

How The Sinclair Method works, explained from the beginning in short videos. Private, at your own pace.

Start the mini-course
NEED TO TALK IT THROUGH?

A free call

Get your questions answered by one of our team. No commitment.

Book a free call
READY FOR CHANGE?

Our programmes

See how the programmes work, what's included and what they cost.

See the options